KOL campaigns that
run always-on.
How NEXUS took Cimory from a single mega influencer to a 541 KOL pool to an Always-On engine — sourcing and pooling powered by AI + Human Touch, across five KOL services.
541
KOLs in our pool
Always-On
Campaign engine
01 — KOL Campaign
From one-off campaigns to Always-On.
The Cimory KOL program didn't start as an engine — it grew into one. Three stages show the progression from a campaign-level mega influencer activation, through a launch that gained 500+ KOLs, into a continuously-running Always-On campaign.
Campaign Level
01
Cimory Squeeze Eat Campaign: Across Tiers. Across Audiences.
Activated a diverse pool of KOLs across Mega, Macro, Micro, and Nano tiers-connecting Cimory with audiences at every level through authentic, creator-led storytelling.
Launch
02
Cimory Bites Launch: Scaling Influence for a Major Moment
Scaled the launch through a multi-tier KOL activation, bringing together 541 creators to drive product discovery, authentic storytelling, and widespread conversations around Cimory Bites.
Always-On
03
Cimory Always-On Sustaining Influence Beyond Campaigns.
Transformed one-off activations into an always-on creator engine-building a sustained pool of KOLs who keep Cimory present, relevant, and part of everyday conversations.
02 — Powered by AI + Human Touch
Sourcing & pooling, AI + Human Touch.
KOL pooling and sourcing runs on two engines working together: AI data finds and ranks the right creators at scale, and human expertise vets, negotiates and manages them. Neither works alone.
AI
Data-driven sourcing at scale.
- AI scans platforms to surface relevant creators by audience, niche and engagement
- Performance data scores and ranks every KOL before a single peso is spent
- Automated matching pairs the right creators to the right campaign brief
Human Touch
Relationships and judgment AI can't fake.
- Our team vets every shortlisted KOL for brand fit, tone and authenticity
- Real relationships negotiate rates, briefs and deliverables
- Hands-on management keeps creators on-message and on-time
Together they build a vetted, ranked, always-ready KOL pool — the engine behind every campaign, launch and Always-On activation.
03 — KOL Services
Five KOL services, one engine.
The full KOL service stack — from sourcing the right creators to reporting on what the spend bought. Every service runs on the AI + Human Touch engine above.
Curating and Pooling
Find and pool the right KOLs for your brand
Campaign Brief Development
Sharp briefs creators actually want to execute
PR Kit Production & Logistics
Kits produced, packed and delivered on time
Campaign Performance Monitoring
Live tracking of every activation in flight
Analytics Reporting
Clear reporting on what the spend bought