Digital marketing
that pays for itself.
Three case studies, one method: understand the problem, build the content and media plan around it, then let the numbers argue. Every asset below is clickable.
94M+
VIEWS IN JANUARY TO JUNE 2026
81M+
FOLLOWER GROWTH
PHP 0.03
Cost per view
Project 01
Maximizing reach through cost-efficient campaigns.
01 — Challenge
Maximize online reach and brand visibility while achieving the lowest possible campaign cost — every peso had to buy attention, not impressions on paper.
02 — Strategy
One strategy stack, tuned weekly against live performance until the cost curve bent.
Engaging content strategy
Hooks built for the first two seconds, formats native to each placement, and a always-fresh rotation so creative fatigue never ate the budget.
Strategic media buying
Budget shifted daily toward the placements returning the cheapest qualified view, with disciplined pacing across the flight.
Audience targeting optimization
Layered interest, behaviour and lookalike pools, pruned continuously so spend concentrated on the audiences that actually watched.
Performance-driven execution
Weekly readouts, creative-by-creative CPV scoring and fast kill/scale decisions on what worked.
04 — Results
94M+
Online views
April, May, and June 2026
PHP 0.03
Cost per view
April, May, and June 2026
Project 02
Growing Cimory's online community.
01 — Challenge
Grow Cimory's online community by creating stronger audience engagement and giving people a real reason to participate — not just scroll past.
02 — Strategy
Three interactive contest campaigns, each with its own hook, mechanic and creative system.
03 — Campaign execution
Audiences shared their daily meal moments featuring Cimory products, turning routine baon prep into shareable brand content.
Mechanics of the Contest
User Submissions
04 — Results
Results: June 2025 – June 2026
Total views
Campaign reach
Result
21M+
Entries
Contest participation
Result
11K+
Follower growth
Community size
Result
12K+
Engagement
Interaction lift
Result
59K+
Project 03
Introducing Cimory Squeeze Yogurt.
01 — Challenge
Introduce Cimory Squeeze Yogurt to consumers: build awareness, land the USP, and get people to actually try it.
02 — Strategy
The Squeeze Eat campaign — five content pillars working one product truth from five angles.
03 — Campaign execution
A trendy, pop-culture-inspired content approach built to ride platform moments and spike engagement and awareness.
04 — Results
506K+
Views in 2025
across Squeeze Eat content